Rich Media for the RV and Marine Dealership

There is always a lot of talk about Rich Media, specifically video, when working with our clients.  As with any tool, Rich Media (pictures, video, audio) must be used properly for the best result.

There is a correct way to use Rich Media within a dealership’s website and well…a not so correct way.

We have all had the experience of visiting a website (in any industry) and we are immediately greeted with an obnoxious video and or audio bit playing. We scramble to figure out how to turn it off quickly!  IF we cannot…we are gone and will not return.

The use of Rich Media for the dealership should be to inform your visitor of specific product information.  Why else use it? It should be self served and should be product driven…specifically, per Unit on the Lot.  We understand that adding self serve audio descriptions of your units, multiple pictures of each unit and video for each stock number is a lot of work!  But if you are unwilling to put in the effort to sell your inventory, then the your visitor will most likely not put in the effort to browse your inventory.  Consumers are coming to your site to see what you HAVE on the lot…so show them!

Those dealers that use Rich Media in this fashion drive more repeat visitors, their online visitors spend more time on the site and in turn, sell more!